From a commercial standpoint, Netflix has achieved its starry-eyed goals in just a few short years.Īnd it’s not as if every original film Netflix delivers is a mishmash of background noise. It’s by no means an apples-to-apples comparison given the vastly different business models and distribution mechanisms, but it’s nonetheless impressive that Netflix generates more annual revenue than every other major film studio. Netflix is the Walmart one-stop-shop destination that combines it all to varying degrees. Disney is known as the sequel-centric blockbuster studio, Universal prides itself on recognizing undervalued assets. The streamer is largely credited with reviving several genres in the mid-budget lane, has proven to be a serious force in developing emerging talent, and has even managed to create its own in-house film franchises to mimic big studio business. These yearly cinematic avalanches run the gamut of drama, comedy, science fiction, superhero, fantasy, rom-com, teen, action and adventure, and more. Yet Netflix isn’t just the most prolific film studio in the industry, it’s also the most versatile as it offers something for everyone. There’s no denying that these annual release slates are bloated with sub-par product that users will pass over without a second look. But the prodigious volume Netflix is capable of producing is astounding, particularly as Hollywood literally runs out of production space, regardless of its inconsistent quality. This year, Netflix will release a minimum of 70 original films. That juxtaposition convinces me that Netflix headquarters is simply powered by millions of radioactive hamsters running endlessly on their spinning wheels. Sony, Universal, Paramount and other major companies-released a combined 179 theatrical movies in 2019. For comparison, the 10 highest-grossing studios-which includes Walt Disney, Warner Bros. The ambitious endeavor bore out more than 70 original films in 2019 and 124 movies last year. In December of that same year, Netflix’s original-movie head Scott Stuber teased a looming “cinematic onslaught” complete with 90 films per year ranging from $20 million indies to $200 million blockbusters. (Personally, the movie would have been better if I myself were blindfolded.) In 2017, the streamer released 40 original feature films, followed by 68 in 2018, including Sandra Bullock’s break out hit Bird Box, which Netflix claims is its second most-watched movie ever. As the streamer’s annual content budget continued to balloon like Violet Beauregarde, and with 85% of that money being allocated for original films and series, so too did Netflix’s yearly cinematic output. In 2016, Netflix leapt from two original films the year prior to 17. It turns out that poor Rotten Tomatoes scores have little bearing on popularity as Sandler’s Netflix output continues to pull in significant viewership for the company. Despite the regularly poor reception to the beloved comedy star’s new films over the last six years, Netflix has renewed its production partnership with Sandler two separate times. One year later, on the heels of Beasts of No Nation, Sandler delivered his first feature for the streamer, The Ridiculous 6, to mark Netflix’s first two original narrative movies. Netflix’s push into original movies began by partnering with Adam Sandler and his Happy Madison production banner in 2014. But its sheer wide-ranging production power is nothing short of astonishing. Its swelling annual release slate often varies wildly in quality with a deluge of forgettable titles. While the multi-billion dollar corporation that continues to cancel endearingly deserving shows needs no additional superfluous praise, Netflix’s ascension in the film space speaks to the changing dynamics of the industry at large. With that understanding, there may be no better glow up in the entertainment industry over the last decade than Netflix (NFLX)’s original films division. Jasin Boland/NetflixĪ glow up, according to kids these days ( shakes fist at clouds), is a transformation for the better. How Netflix became the most prolific film studio in all of Hollywood.
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